DECATHLON IN INDIA

We have been present in the sub-continent, producing and exporting our products, for more than 15 years. In 2008, we saw an opportunity to play a larger role in this vibrant market by selling our products, first to re-sellers, then to individual customers in 2013. We are committed to being here in the long run, so we invest in developing products which meet the needs and preferences of the Indian market.  
 
 
Major 
India-focused
product launches

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Production and export from India since 1998

Oct: FLX by Oxylane cricket
product range commercialized
(1st Oxylane "passion products" created outside of France, in India)


July: "My Bike" Btwin cycle produced in India for the Indian market, MRP: Rs. 5,999 (Rs. 3,999 in stores)

 


 2008
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 2009
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 2010
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 2011 
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 I
 2012
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 2013
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 2014
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B2B
Aug:
Cash and Carry
channel


April:
E-commerce
website for reseller
  
decathlon store
May:
Sarjapur store (Karnataka)



Opening
of stores
and channels


decathlon store
Dec:
Bannerghatta
store (Karnataka)
decathlon store
Nov:
Whitefield store (Karnataka)

decathlon store
Dec:
Thane store (Maharashtra)
decathlon store
July:
Shamshabad store (Andhra Pradesh)

decathlon store
Oct:
Applewoods store (Gujarat)

decathlon store
Plans for Dec:
Zirakpur (Punjab),
Kalamassery (Kerala),
Coimbatore 
(Tamil Nadu) and
Mysore Road (Karnataka) stores
Plans:
decathlon store
Pune store
(Maharashtra)

decathlon store
Bhattian store
(Punjab)